R. Blanning, Vanderbilt University, Nashville, TN, USA;
T. Strader, Iowa State University, Ames, IA, USA;
A. Whinston, University of Texas at Austin, TX, USA (Eds.)
|
M. Shaw, University of Illinois at Urbana-Champaign, Urbana, IL, USA;
R. Blanning, Vanderbilt University, Nashville, TN, USA; T. Strader, Iowa State University, Ames, IA, USA; A. Whinston, University of Texas at Austin, TX, USA (Eds.) |
Visit the Springer catalogue for more information
The world is undergoing a revolution to a digital economy, with pronounced implications
for corporate strategy, marketing, operations, information systems, customer services,
global supply-chain management, and product distribution. This handbook examines the
aspects of electronic commerce, including electronic storefront, on-line business,
consumer interface, business-to-business networking, digital payment, legal issues,
information product development, and electronic business models. Indispensable for
academics and professionals who are interested in Electronic Commerce and Internet
Business.
1999. Approx. 700 pp.
ISBN 3-540-65822-X
Hardcover DM 249,-; US $ 159,-
(Due July 1999)